The concept for the Tic Tac ad campaign, is centered around the cool and refreshing impact of the mints. In this visually striking campaign, Tic Tac is portrayed as the ultimate source of refreshment and relaxation, demonstrating its ability to provide a cool and soothing experience even in the most unexpected and stressful situations. 

Tic Tac takes center stage presenting the iconic mint characterized in a remarkably cool and relaxed way amidst traditionally stressful or uncomfortable scenarios.